The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Mobile Tracker- Illustration
Agency: Cheil Communications / New Delhi
Client: Samsung Mobile Category: Collateral Design / P.O.P. and In-Store - Campaign
Shibuya, 42 Clicks, Parade Square
Agency: Ogilvy Singapore / Singapore
Client: GSK/ENO Category: Collateral Design / P.O.P. and In-Store - Campaign
There's a Craftsman in All of Us
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Campaign
Blocked words
Agency: Åkestam Holst / Stockholm
Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear
Agency: BBDO Canada / Toronto
Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK
Agency: BBDO INDONESIA / JAKARTA
Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It
Agency: davidandgoliath / El Segundo
Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer"
Agency: DRAFTFCB / New York
Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Paperwork
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fly
Agency: Jung von Matt AG / Hamburg
Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
Sandwich
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Consumer Magazine / Color: Full Page or Spread - Single
Photocopy
Agency: publicis brasil / Sao Paulo
Client: Puma Category: Consumer Magazine / Color: Full Page or Spread - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Consumer Magazine / Color: Full Page or Spread - Single
Facelift
Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Hitler vs. Chaplin
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single
Clown
Agency: TBWA\Paris / Boulogne-Billancourt
Client: SONY COMPUTER ENTERTAINMENT Category: Consumer Magazine / Color: Full Page or Spread - Single
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
3 Chords
Agency: Anomaly / New York
Client: Converse Category: Consumer Television / :20 and Under - Single
Careers
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Single
BBQ
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Superbowl
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Single
Hail
Agency: McCann Erickson Colombia / Bogotá DC
Client: Chevrolet Category: Consumer Television / Under $50K Budget - Single
Supernanny-Dog
Agency: Publicis Zurich / Zurich
Client: 3+ Category: Consumer Television / Under $50K Budget - Single
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
INSPIRATIONS: AIGA 50
Agency: Design Army / Washington
Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE"
Agency: KNARF / New York
Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Annual ID:
08504T
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Annual ID:
08505T
Award:
2008 Design Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Speedlines
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08157D
Award:
2008 Design Merit Award
Agency:
Cheil Communications / New Delhi
Client:
Samsung Mobile
Title:
Mobile Tracker- Illustration
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08158D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
GSK/ENO
Title:
Shibuya, 42 Clicks, Parade Square
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08159D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
There's a Craftsman in All of Us
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08160D
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
AstraZeneca/Nezeril
Title:
Blocked words
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08127A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08128A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08129A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Graveyard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08130A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Shot Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08131A
Award:
2008 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08132A
Award:
2008 Advertising Merit Award
Agency:
BBDO INDONESIA / JAKARTA
Client:
PT BAYER INDONESIA
Title:
TANK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08133A
Award:
2008 Advertising Merit Award
Agency:
davidandgoliath / El Segundo
Client:
Cazadores
Title:
The One With the Deer On It
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08134A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08135A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / New York
Client:
Kraft
Title:
Mini Oreo "Creamer"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08136A
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Happy Hour
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08137A
Award:
2008 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Paperwork
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08138A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Robert Bosch GmbH
Title:
Fly
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08139A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Sandwich
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08140A
Award:
2008 Advertising Merit Award
Agency:
publicis brasil / Sao Paulo
Client:
Puma
Title:
Photocopy
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08141A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08142A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client:
Procter & Gamble
Title:
Facelift
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08143A
Award:
2008 Advertising Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Hut Weber
Title:
Hitler vs. Chaplin
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08144A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08145A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Clown
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08146A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schutt
Title:
Bam/Smack/Pow Campaign
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08204A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers 3
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08205A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
3 Chords
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08412T
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Careers
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08413T
Award:
2008 Advertising Merit Award
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
BBQ
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08414T
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08418T
Award:
2008 Advertising Merit Award
Agency:
DDB / Venice
Client:
Activision
Title:
Call Of Duty 4: World Leaders/Kim Jong Il
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08419T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
Superbowl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08420T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogotá DC
Client:
Chevrolet
Title:
Hail
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08421T
Award:
2008 Advertising Merit Award
Agency:
Publicis Zurich / Zurich
Client:
3+
Title:
Supernanny-Dog
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08422T
Award:
2008 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas
Category:
Broadcast Design / Campaign
Annual ID:
08221D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
MTV On Air Design
Title:
mtvU Woodies
Category:
Broadcast Design / Campaign
Annual ID:
08222D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Ideas
Category:
Broadcast Design / Campaign
Annual ID:
08223D
Award:
2008 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
INSPIRATIONS: AIGA 50
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08247D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
NRDC (NATURAL RESOURCES DEFENSE COUNCIL)
Title:
"GLOBAL WARMING HOT CUP & SLEEVE"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08248D
Award:
2008 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08249D
